Packaging I Like

I saw this on Lovely Package the other day and really dug the layout and color.  I know a lot of people that I work with are getting into the folding boxes and I think this was a great example of good color and good, tasteful layout.

Lots of times, I think people get too caught up on getting a huge bold color AND want to put tons of information on the front label.  Leave that stuff to your marketing pieces.  I think if you have more info than what’s on this package, its probably too much.

The other thing I’ll mention is that it makes me want to check out the product even though it doesn’t have a photo or graphic on the front.  I can tell its cookies, but its a classy design done with only text.

What do you think?  More photos HERE via Lovely Package

posted by admin February 19, 2009@ 10:58 am
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